Which of the following is true about marketing analytics?

A) Its importance has increased as consumers conduct more of their daily activities online.
B) It generates Big Data to be used in marketing decision making.
C) It is a departmental approach to separately analyzing the performance of different marketing initiatives.
D) It can be used for information gathered from traditional marketing efforts but not from digital marketing channels.
E) It can be used for information gathered from digital marketing channels but not from traditional marketing efforts.

A