A media ___ is a television show, advertisement, or movie that a media scholar studies.

Salma launched an online grocery service 12 months ago, and her current customer base mostly comprises friends and acquaintances. Now she wants to improve the website so she can attract more customers

What can Salma do to identify which areas of the website need improvement or redesigning? a. Conduct customer focus groups b. Hire marketing consultants c. Hire website designers d. Browse similar websites

According to your textbook, the primary difference between a leader and a manager is

. A. a manager is in charge of a few, whereas a leader is in charge of many B. a manager is appointed to coordinate and facilitate, whereas a leader influences others C. a manager is lower on the corporate ladder than a leader D. a manager is focused on the long term, while a leader is focused on short term goals