Salma launched an online grocery service 12 months ago, and her current customer base mostly comprises friends and acquaintances. Now she wants to improve the website so she can attract more customers
What can Salma do to identify which areas of the website need improvement or redesigning?
a. Conduct customer focus groups
b. Hire marketing consultants
c. Hire website designers
d. Browse similar websites
A
Communication & Mass Media
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Communication & Mass Media
In addition to significantly expanding Humana’s health coverage in Mississippi, how did its Campaign for a Healthy Mississippi benefit the company itself?
What will be an ideal response?
Communication & Mass Media