The ratio that determines the standard that serves as a measure for judging business performance, Total Labor Cost/Sales Value of Production, is a part of the

Answer the following statement(s) true (T) or false (F)

1. The advantage that sales promotions have over advertising is that they are measurable and they can often motivate consumers to buy larger quantities or try new brands. 2. Sales promotion is more oriented to techniques used to stimulate demand and attract attention in the consumer market. 3. A coupon entitles a buyer to a designated reduction in price for a product or service, and is the oldest and most widely used form of sales promotion. 4. One of the more noteworthy examples of promotions depicted in the book is by Axe; Axe did one of the most unusual promotions by offering consumers a chance to go to space. 5. Objectives for consumer-market sales promotion include stimulating a trial purchase, repeat purchases, larger purchases, or to introduce a new brand, service, or product.

Marketers use ________ telephone marketing to receive orders from television ads and catalogs.

A) inbound B) outbound C) interactive D) direct-response E) business-to-business