Marketers use ________ telephone marketing to receive orders from television ads and catalogs.
A) inbound
B) outbound
C) interactive
D) direct-response
E) business-to-business
A) inbound
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A questionnaire used in a survey contains a question such as: "Retail-R-Us offers the best everyday prices" and the responses that the respondents can opt for are: "Strongly Disagree", "Disagree", "No opinion", &quo
Identify and define the type of closed-end question that has been exemplified in this case.
Which one of the following organizational qualities is least valuable in determining who should participate in a pay survey?
(a) major employers (b) organization that appears to attract surveying organization's employees (c) organizations that have many similar kinds of jobs (d) including the organization recognized as the lowest payer in the labor market area