Margo isn’t sure how to market her health care consultation services because they aren’t something a customer can touch, taste, or see. Which aspect of services is Margo concerned with?

Business buyer behavior refers to the ________

A) buying behavior of consumers who buy goods and services for personal consumption B) buying behavior of the organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others C) buying behavior of consumers who rely on small retailers for the regular supply of provisions D) decision process by which business buyers determine which products and services their organizations need to purchase E) strong affinity of businesses for value-for-money deals

Which of the following is LEAST relevant when a firm evaluates different market segments?

A) segment size and growth B) company resources C) segment structural attractiveness D) core competencies of competitors E) company objectives