Business buyer behavior refers to the ________
A) buying behavior of consumers who buy goods and services for personal consumption
B) buying behavior of the organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others
C) buying behavior of consumers who rely on small retailers for the regular supply of provisions
D) decision process by which business buyers determine which products and services their organizations need to purchase
E) strong affinity of businesses for value-for-money deals
B
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If you are a marketing manager and your home market is maturing, which of the following is the best strategy to follow?
A) increase the advertising budget B) explore opportunities abroad C) terminate the product line D) follow the same strategies aggressively
On its "deathbed," a partnership goes through a process called ________
A) dissolution and winding-up B) bankruptcy C) realignment and merger D) foreclosure