Most firms begin the strategic planning process by developing detailed marketing and departmental plans that support a company-wide plan

The first step in planning for sales training involves assessing sales training needs.

a. true b. false

The objective of a ________ communication strategy is to motivate channel intermediaries to carry a particular product or brand and, in this way, make it more available to consumers

A) push B) pull C) pulsing D) lateral E) heavy-up