The objective of a ________ communication strategy is to motivate channel intermediaries to carry a particular product or brand and, in this way, make it more available to consumers
A) push
B) pull
C) pulsing
D) lateral
E) heavy-up
A
Business
You might also like to view...
All members of the Public Company Accounting Oversight Board (PCAOB) have to be certified public accountants (CPAs)
Indicate whether the statement is true or false
Business
A conversion process that is fully automated and that can be programmed in advance is considered to be having low technical complexity
Indicate whether the statement is true or false
Business