Internet surveys are labor-intensive in nature and incur training, telecommunications, and management costs
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
The advantages of Internet surveys are many, such as rapid development, dramatically reduced costs, personalized questions and data, improved respondent participation, and contact with the hard-to-reach. Traditional survey methods are labor-intensive efforts incurring training, telecommunications, and management costs. Electronic methods eliminate these completely.
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AutoPROs recalled thousands of tires when several people died in traffic accidents blamed on faulty tires. This is an example of which of the following?
A. reducing the risk
B. a loss-prevention program
C. self-insuring against the risk
D. avoiding the risk
How can political turmoil and other adverse environmental conditions affect global marketing?
What will be an ideal response?