How can political turmoil and other adverse environmental conditions affect global marketing?
What will be an ideal response?
The ongoing political upheaval in the Middle East has highlighted the importance of flexibility in global supply-chain design. For example, in spring 2011, P&G was forced to briefly close plants in Egypt that supply products for South Africa. During the closure, production from plants in Hungary and Turkey was redirected to supply the South African market. Such incidents explain why supply-chain managers use a term borrowed from the military, VUCA, to describe places that are "volatile, uncertain, complex, and ambiguous." Walmart's mastery of logistics and supply-chain management is an important source of competitive advantage. The retailing giant's basic value proposition is simple: getting goods to people as efficiently as possible. To do this, Walmart exploits a core competency: leveraging its vast customer database to know and anticipate what customers want and getting it to them quickly and efficiently. In short, alternatives and alternative routes should always be taken into consideration when undertaking marketing globally.
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In a free-market economy, the core elements of perfect competition are a high number of sellers and a diverse selection of products
Indicate whether the statement is true or false.
The Atlantic Camera & Film Company has been in operation since the early 1970s. Since its inception in Detroit, Michigan, this company has risen to hold the 35th spot in the industry. Its reputation for excellent service and exemplary products has gained this company international recognition. Atlantic currently sells over two hundred product per week to customers from foreign nations
Atlantic's organizational leaders recently decided to begin more intense promotion of the company's products within the international marketplace. They realize this is a golden opportunity to move the company upward in ranking within the industry. While the company will maintain production within the boundaries of the United States, it plans to establish four distribution centers located around the world for its products. The plans include building a distribution site in South America, Europe, Asia, and the Middle East. The Atlantic Camera & Film Company realizes it has many challenges to face while undertaking its international plan for growth. Which one of the following would be least likely to require the company to adapt to differences in the foreign market arena? a. Most foreign countries use the metric system of measurement b. Items are often used differently or for different purposes by foreigners than by U.S. citizens c. The U.S. maintains an English system of measurement d. A standardization strategy to be used by the company e. Electrical voltages and systems differ in foreign nations