Which individual works closely with the account executive to schedule the various aspects of the agency's work to ensure the work is completed by the target deadline?

Which of the following represents the objective of a cognitive social marketing campaign?

A) Motivate people with obesity to eat healthy and exercise more often. B) Change public attitudes and stereotypes associated with people who are obese. C) Explain the different causes of obesity and how it can be prevented. D) Encourage people to participate in a walkathon aimed at promoting awareness about obesity. E) Help people with obesity to implement lifestyle changes.

MPR differs from other segments of the marketing communications mix because it has a two-stage target market made of the ultimate audience and connectors

Indicate whether the statement is true or false