MPR differs from other segments of the marketing communications mix because it has a two-stage target market made of the ultimate audience and connectors

A researcher may be interested in seeing how shoppers behave when exposed to a promotional display in a supermarket rather than knowing what they think about the display

In this case, the researcher would want to observe the behavior of the shoppers. What form would the researcher use? A) questionnaire B) observation form C) behavior form D) permanent record E) survey

Objectives are specific measurable steps for reaching goals

Indicate whether the statement is true or false