While comparing hotel rates on Google's search engine, Brenda came across text-based ads and links alongside the search results. This form of advertising is known as ________
A) contextual advertising
B) rich media ads
C) content sponsorship
D) catalog advertising
E) social media advertising
A
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Which one of the following is not a strategic choice that a company must make to complement and supplement its choice of one of the five generic competitive strategies?
a. whether and when to go on the offensive and initiate aggressive strategic moves to improve the company's market position, or to go on the defensive b. which value chain activities, if any, should be outsourced c. whether to employ a low-cost strategy, a differentiation strategy, or a hybrid strategy d. whether to integrate forward or backward into more stages of the industry value chain e. whether to enter into strategic alliances or collaborative partnerships
When you're appraising employee performance, ________ to support any decisions that need to be made about pay, promotions, or termination
A) write down your frustrations B) document performance problems C) evaluate each employee differently D) focus on each employee's faults and shortcomings E) compare each employee to coworkers