The full emersion of environmental sustainability into the strategic planning process of an organization means integrating it throughout our _____, _______ and __________.
A. principles; operations; environment
B. culture; practices; processes
C. management teams; operations; processes
D. culture; operations; processes
E. culture; operations; principles
Ans: D. culture; operations; processes
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Positive statements that help you focus on goals, program your subconscious mind, and eliminate negative beliefs are referred to as ______.
Fill in the blank(s) with the appropriate word(s).
A marketing manager wants to build a strong relationship with the customers and to customize message without high costs. He understands that relationship building and message customization would require constant updating the database due to the reliance on CRM. Based on the manager's consideration, ____________ will be the most appropriate promotional form.
A. Personal selling B. Direct marketing and interactive marketing C. Sales promotion D. Advertising E. Public relations