A marketing manager wants to build a strong relationship with the customers and to customize message without high costs. He understands that relationship building and message customization would require constant updating the database due to the reliance on CRM. Based on the manager's consideration, ____________ will be the most appropriate promotional form.
A. Personal selling
B. Direct marketing and interactive marketing
C. Sales promotion
D. Advertising
E. Public relations
B. Direct marketing and interactive marketing
Business
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All of the following are advantages of diversity in the workplace except:
a. increased innovation b. less chance of discrimination lawsuits c. enhanced ability to interact with customers d. better access to the pool of eligible employees e. a change in the production process
Business
Which of the following is an example of steering?
A. Directing whites away from mixed-race areas B. Advertising properties in black areas only in newspapers aimed at black readers C. Both of these D. Neither of these
Business