Discuss the revolution in Internet marketing technologies. What are the four main broad impacts the Internet has had on marketing?
What will be an ideal response?
The Internet has had four broad impacts on marketing. First, the Internet as a communications medium has broadened the scope of marketing. Marketing messages can now easily reach a greater number of people. Second, the Internet has increased the richness of marketing communications by combining text, video, and audio content into rich messages. Some even think that the Web is a richer medium than television or video because of the complexity of messages and the huge amount of, and wide ranging, content that is available. Third, the Internet has greatly expanded the information intensity of the marketplace by providing marketers with fine-grained, detailed, real-time information about consumers as they transact in the marketplace. Fourth, the always-on, always-attached, environment created by mobile devices results in consumers being much more available to receive marketing messages. One result is an extraordinary expansion in marketing opportunities for firms.
You might also like to view...
McCall Automotive sells a large number of well-established minivans, such as the Dodge Caravan and Honda Odyssey. Now, the dealership has a new vehicle that it must position–a hybrid minivan
What will be the best strategy for positioning the new hybrid minivan? A) hiring a new sales team to sell the hybrid minivan B) focusing on key features of the hybrid minivan C) highlighting the service provided by the dealership D) creating a need and desire for a hybrid minivan E) sustaining the dealership's current minivan market share
Common stockholders have the right to vote on key corporate issues, but also have the last right to the assets or profits of a company
Indicate whether the statement is true or false.