McCall Automotive sells a large number of well-established minivans, such as the Dodge Caravan and Honda Odyssey. Now, the dealership has a new vehicle that it must position–a hybrid minivan
What will be the best strategy for positioning the new hybrid minivan?
A) hiring a new sales team to sell the hybrid minivan
B) focusing on key features of the hybrid minivan
C) highlighting the service provided by the dealership
D) creating a need and desire for a hybrid minivan
E) sustaining the dealership's current minivan market share
D
Business
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