________ give a firm a right, but not an obligation, to exchange currency at a given rate

Cost to retain a customer is an example of a(n) ________

A) brand awareness measurement B) brand health measurement C) advertising report card category D) key performance indicator E) purchase intention measurement

A company's ____________ helps to determine which supplementary services should be included

a. location b. delivery system c. key service representative d. service atmosphere e. market positioning strategy