The ________ is the most widely used personality assessment instrument in the world
A) Rokeach value survey
B) Raymond Cattell 16 Personality Factors model
C) Thematic Apperception test
D) Big Five personality model
E) Myers-Briggs Type Indicator
E
Explanation: E) The Myers-Briggs Type Indicator (MBTI) is the most widely used personality assessment instrument in the world. It is a 100-question personality test that asks people how they usually feel or act in particular situations.
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A key objective that marketing managers need to attain to effectively position brands, products and/or services is:
A. Communicate the solution effectively to the targeted customers B. Understand the market to be served C. Understand the customers to be targeted D. Deliver the solution in a way that is superior to competitors E. All of the above
According to the Fahy article on social class, which of the following statements is true?
a. Most Americans incorrectly believe that significant upward mobility in terms of social class is quite doable. b. In the U.S., because of free public education and low cost state and community colleges, being born into a lower social class is no longer a barrier to achieving a college education. c. Federal programs for affordable housing have made home ownership very affordable for all classes. d. There is little relationship between race or gender and one's social class.