A key objective that marketing managers need to attain to effectively position brands, products and/or services is:
A. Communicate the solution effectively to the targeted customers
B. Understand the market to be served
C. Understand the customers to be targeted
D. Deliver the solution in a way that is superior to competitors
E. All of the above
Ans: E. All of the above
Business
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When recruiting on college campuses, companies are looking to hire good candidates directly into a sales management position.
a. true b. false
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The 1990 Remedies Act allows the federal courts to bar anyone who has violated the fraud provisions of the federal securities laws from ever serving as an officer or director of a publicly held firm
Indicate whether the statement is true or false
Business