When recruiting on college campuses, companies are looking to hire good candidates directly into a sales management position.

The new advertisements for Stouffer's Skillet Sensations meals focus on the fact the easy-to-prepare meal contains 50 percent more chicken than it originally did. What does this advertising highlight?

a. the creation of brand loyalty b. a product benefit c. how negative consumers' attitudes are modified d. a product attribute

The relationship between variable and fixed costs impacts the _______ which a management team has over its cost base.

A. degree of influence B. degree of skill C. degree of control D. measurement of control E. amount of control