The new advertisements for Stouffer's Skillet Sensations meals focus on the fact the easy-to-prepare meal contains 50 percent more chicken than it originally did. What does this advertising highlight?
a. the creation of brand loyalty
b. a product benefit
c. how negative consumers' attitudes are modified
d. a product attribute
Ans: d. a product attribute
Business
You might also like to view...
A termination statement is filed by the debtor when a secured debt is paid off
Indicate whether the statement is true or false
Business
Typical charts, graphs, and other visual elements used in visualization-based applications usually involve ________ dimensions
Fill in the blanks with correct word
Business