Before Ben & Jerry's launched their ice cream in the United Kingdom, the company conducted extensive research to determine whether the package design was appropriate
The research indicated that British consumers perceived the colors differently than U.S. consumers. The package design was changed accordingly. This type of strategy can be defined as:
A) product-communications extension.
B) product extension-communications adaptation.
C) product adaptation-communications extension.
D) product-communication adaptation.
E) product invention.
B
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A quiet title action usually refers to:
a. removing a cloud on title or establishing title. b. eminent domain. c. foreclosure on property. d. foreclosure on a trust deed.
Terrance has noticed that many of his customers become very frustrated with him when he attempts to use needs assessment, problem solving, or relationship building techniques. These customers typically know what product will meet their needs
What should Terrance most likely do when faced with such customers? A) Highlight product benefits more than product features. B) Ask the customer questions to identify unspoken wants. C) Focus on the purchase stage of the buying process. D) Spend more time building rapport with the customer. E) Rework the presentation script to focus more on emotion.