Terrance has noticed that many of his customers become very frustrated with him when he attempts to use needs assessment, problem solving, or relationship building techniques. These customers typically know what product will meet their needs
What should Terrance most likely do when faced with such customers?
A) Highlight product benefits more than product features.
B) Ask the customer questions to identify unspoken wants.
C) Focus on the purchase stage of the buying process.
D) Spend more time building rapport with the customer.
E) Rework the presentation script to focus more on emotion.
C
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General partners have a fiduciary relationship with each other. Accordingly, a general partner
A. May engage in a business that competes with the partnership if it is operated with his or her own resources. B. May take advantage of a business opportunity within the scope of the partnership enterprise if the partnership agreement will terminate before the benefit will be received. C. Must exercise a degree of care and skill as a professional. D. May not earn a secret profit in dealings with the partnership or partners.
The phenomenon of ________ includes consumers creating their own ads and buying and selling products on eBay
A) production orientation B) the triple bottom line orientation C) consumer-generated value D) socially responsible marketing E) the marketing concept