The Cookie Shoppe expects sales of $437,500 next year. The profit margin is 4.8 percent and the firm has a 30 percent dividend payout ratio. What is the projected increase in retained earnings?

Most marketing executives argue it is best to use sales representatives and selling agents:

A. In stable marketing environments B. When the company is large C. For territories with low sales potential D. When greater control over selling efforts is needed E. All of the above

Which of the objectives below would best represent exploratory research?

A) Describe market characteristics or functions. B) Determine cause and effect relationships. C) Provide insights and understanding. D) Test specific hypotheses and examine relationships.