All of the following are forms of unfair discrimination EXCEPT
A) charging one person a higher premium than another person of equal risk to the company
B) charging one person a higher premium than someone else of the same age and sex because of a higher risk represented by that person
C) refusing to sell a policy to someone because of his race or religion
D) refusing to service the policy needs of a person because of where he lives"
Answer: B) charging one person a higher premium than someone else of the same age and sex because of a higher risk represented by that person
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Online surveys are generally believed to achieve response quality equal to that of:
a) telephone surveys. b) drop-off surveys. c) mall-intercept surveys. d) in-office surveys.
The product positioning strategy based on a product trait or characteristic is the positioning approach of:
A) product attributes B) competitors C) use or application D) price-quality relationship