The product positioning strategy based on a product trait or characteristic is the positioning approach of:

Which of the following stages of the market or site screening process involves competitor analysis?

A) identification of basic appeal of a product B) measurement of market or site potential C) assessment of the national business environment D) selection of the market or site

The process of decision making involves several steps that can be divided into distinct categories. The solution phase involves ________

A) diagnosing the factors affecting the problem or opportunity B) identifying a problem or opportunity C) acquiring information D) implementing the decided course of action