During the off-season, Parrish Farms, a bed-and-breakfast inn, offers a 25 percent reduction on its weekend rates to entice customers to make last-minute reservations at its website. This is an example of pricing strategy used as which of the following?
a. a direct sales tool
b. a promotion strategy
c. a product strategy
d. an Internet enhancer
Ans: b. a promotion strategy
Business
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A company that uses telephone marketing to sell its products to customers is most likely using the promotion tool of ________
A) advertising B) public relations C) direct and digital marketing D) retailing E) merchandising
Business
An agency problem occurs when a firm selects an ineffective marketing, advertising, and PR firm to represent them
Indicate whether the statement is true or false
Business