A company that uses telephone marketing to sell its products to customers is most likely using the promotion tool of ________
A) advertising
B) public relations
C) direct and digital marketing
D) retailing
E) merchandising
C
Business
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SBU stands for ________
A) strategic buying utilities B) successful business utilities C) strategic business units D) standard business units E) successful business units
Business
The transition to floating exchange rate regimes in the 1970s (described in Chapter 3) changed the focus from the total BOP to its various subaccount like the current and financial account balances
Indicate whether the statement is true or false.
Business