A low-cost strategy is one that beats rivals by conducting value chain activities ___________ _____________.

Sponsored content, or sponsored journalism, has raised a new wrinkle in creating online publicity because ________

A) it requires approval from top management B) all sponsors must sign off on media interviews C) journalists and editors no longer control the newsroom D) it has blurred the lines between earned publicity and paid advertising

Maggie wants to start a fine dining restaurant in her town and dreams someday of having a chain of restaurants all over the country. She can be considered a growth entrepreneur because she ________

A) hopes that her restaurant will attract customers B) believes that revenues from her restaurant will grow rapidly C) plans to have her business expand beyond her original restaurant D) understands that there is an increasingly large market for dining experiences E) wants to be able to run her business out of her home