Sponsored content, or sponsored journalism, has raised a new wrinkle in creating online publicity because ________

A) it requires approval from top management
B) all sponsors must sign off on media interviews
C) journalists and editors no longer control the newsroom
D) it has blurred the lines between earned publicity and paid advertising

D

Business

You might also like to view...

An exchange between parties of oral or written promises that are enforceable in a court of law is a(n) ________

A) implied contract B) exchange contract C) express contract D) quasi-contract

Business

Stocks are initially sold in the primary markets with the help of an investment banker serving as the underwriter

Indicate whether this statement is true or false.

Business