Citizen marketers, according to Ben McConnel and Jackie Huba,
A) are comprised of one homogeneous group of ordinary people.
B) can be divided into four distinct categories.
C) are each unique individuals and therefore cannot be categorized.
D) can be broken down according to conventional demographic traits.
E) can be divided into industry professionals and celebrities.
B
Business
You might also like to view...
Identify the two subcategories of contextual fit
A) demographic fit and program and ad context B) geodemographic fit and program and ad context C) media fit and program and ad context D) media fit and operations context
Business
Which of the following is the first step in implementing an ERP system?
A) selecting an ERP vendor B) creating a single inventory database C) assessing the industry structure D) configuring the ERP software
Business