Identify the two subcategories of contextual fit
A) demographic fit and program and ad context
B) geodemographic fit and program and ad context
C) media fit and program and ad context
D) media fit and operations context
C
Business
You might also like to view...
In most situations, the gross profit percentage is stated as a percentage of cost.
a. true b. false
Business
Which of the following is the LEAST critical decision a company should make before going abroad?
A) Can the company learn to understand buyer behavior of consumers in other countries? B) Can the company offer competitively attractive products? C) Can the company adapt to other countries' business cultures? D) How many foreign nationals should the company employ? E) Do the company's managers have the necessary international experience?
Business