Developing a new product to meet the minimum qualifications of an unmet need is integral to the ________ approach to marketing

Lawyers are more important in:

A) low-context cultures. B) high-context cultures. C) Indian cultures. D) Korean cultures. E) Japanese cultures.

When adapting advertising messages, media may also need to be adapted internationally because media availability and regulations vary from country to country. This illustrates ________

A) communication extension B) product invention C) communication adaptation D) straight product extension E) product adaptation