When adapting advertising messages, media may also need to be adapted internationally because media availability and regulations vary from country to country. This illustrates ________
A) communication extension
B) product invention
C) communication adaptation
D) straight product extension
E) product adaptation
C
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A real estate company places ads on a local newspaper's website. The real estate company pays the newspaper based on how many times readers of the newspaper's website select the ads and enter the real estate company's website
This is an example of ________ pricing. A) cost per impression B) cost per customer C) cost per order D) cost per click E) cost per conversion
Which of the following is most likely to be an effect of adopting a new technology?
A) task relationships among workers change B) selective perception of the organizational members increases C) the production level of the organization decreases D) the culture of the organization changes