Who is best described as all kinds of people who come together because they believe in a particular cause or share similar values and characteristics?

A company decided to launch a new cosmetics brand. The research team is asked to gather all related information from archival research in the company's files, reference books, computer databases, online searches, etc

What type of research is this? a) Secondary b) Qualitative c) Primary d) Quantitative

Critics of Fishbein’s model have argued that in addition to cognitive factors, ___________ factors also influence attitude.

a. personality b. innate c. emotional d. quantitative