A company decided to launch a new cosmetics brand. The research team is asked to gather all related information from archival research in the company's files, reference books, computer databases, online searches, etc
What type of research is this?
a) Secondary
b) Qualitative
c) Primary
d) Quantitative
a
Communication & Mass Media
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In one study, psychotherapist Lillian Rubin found that men seemed to gain more from their
friendships with women than women did from men. Indicate whether the statement is true or false
Communication & Mass Media
"In what ways should the government ban those dangerous automatic assault rifles?" violates which of the following guidelines for phrasing discussion questions?
A) One idea per question B) Phrase objectively C) Phrase unambiguously and clearly D) Phrase open-endedly E) None of these choices
Communication & Mass Media