A market segment is a subgroup of people or organizations having different characteristics that cause them to have distinct product needs
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. All people have similar characteristics and needs, as do all organizations.
Business
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It may be more costly to do business in relatively primitive or undeveloped economies because of the lack of infrastructure and supporting businesses.
a. true b. false
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Ill-defined problems are those that _____.
A. cannot be expressed completely or easily B. cannot be answered C. can be answered through data mining D. cannot be addressed with secondary data E. develop in method-bound research projects
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