Ill-defined problems are those that _____.
A. cannot be expressed completely or easily
B. cannot be answered
C. can be answered through data mining
D. cannot be addressed with secondary data
E. develop in method-bound research projects
Ans: A. cannot be expressed completely or easily
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Consumers today receive commercial messages from a broad range of sources. However, consumers ________ the way marketers do
A) don't distinguish between message sources B) never pay attention to sales promotions C) don't care about buzz marketing D) are not able to block out messages E) block out all media messages
Which of the following is a potential drawback of multibranding?
A) Consumers may become confused about the image of the main brand. B) An overextended brand name might lose its specific meaning for consumers. C) Different product features can appeal to consumers with different buying motives. D) The company's resources may be spread over too many brands. E) The company can occupy more retail shelf space.