The technique used for market segmentation depends only on the characteristics of the target

Apollo Couriers, a company providing international express mail services, has a proactive customer communications team

The primary job of this team is to identify situations that led to customer dissatisfaction, and then provide quick remedies to fix the problems. To a great extent, this has helped Apollo in winning customer loyalty. In this instance, Apollo has benefitted from ________. A) product differentiation B) good service recovery C) multibranding D) place marketing E) co-branding

The four basic categories of training program outcomes that are typically measured include reactions, learning, behavior, and results

Indicate whether this statement is true or false.