When integrating humor into your speech, you should make sure it is appropriate to your personality and to the situation.

In factual argumentation, arguments about significance focus on units of argument

that call the audience's attention to the consequences of what has happened, is happening, or will happen. Indicate whether the statement is true or false

What is another way to say that PR professionals serve as liaisons?

a. They are the go-between from publication to reader. b. They broker goodwill between two or more publics. c. They help companies get their messages out to editors. d. They translate for their clients in other countries.