Getting 100 backlinks from 100 different websites is better for ranking purposes than getting 100 backlinks from 10 different websites because...

a. If the links come from 100 different websites, those links are more likely to generate social sharing.
b. The links from 100 different websites will generate more traffic, and traffic is the most important ranking determinant.
c. If we get too many links from the same website, the search engines will automatically assume we are buying those links.
d. Search engines consider link diversity a sign of organic, independent endorsements of a website's content.

d. Search engines consider link diversity a sign of organic, independent endorsements of a website's content.

Business

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Customer satisfaction research is designed to assess strength and weaknesses in a firm's marketing mix.

a. true b. false

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One of today's hottest trade debates still echoes the old debate on deficit versus surplus. In this debate, which is highlighted in this case, what is the argument pro-free traders make?

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