Customer satisfaction research is designed to assess strength and weaknesses in a firm's marketing mix.

Money purchase plans are Defined Benefit Plans

Indicate whether the statement is true or false

In the SOCIAL MEDIA MINI CASE, if the marketers from Kraft Foods wanted to determine which team had the most loyal, long-term followers during the summer-long road rally, they would track ________ to the team pages on the website

A) unique visitors B) cost per unique visitor C) return visits D) time spent E) page views