A(n) ________ gives you the opportunity to purchase or sell stocks at a set price for a set period of time and is a very risky investments
Fill in the blank(s) with the appropriate word(s).
Answer: stock option
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Which of the following is an advantage of using the percentage-of-sales method to determine the marketing communications budget?
A) The percentage-of-sales method encourages stability when competing firms spend approximately the same portion of their sales on communications. B) The percentage-of-sales method views sales as the determiner of communications rather than as the result. C) The percentage-of-sales method leads to a budget set by market opportunities rather than the availability of funds. D) The percentage-of-sales method encourages experimentation with countercyclical communication or aggressive spending. E) The percentage-of-sales method encourages building the communication budget by determining what each product and territory deserves.
The Nike iD program is an example of which of the following marketing techniques?
A) customer co-production B) transactive content C) price discrimination D) permission marketing