Marta is a single motherwho didn't go to college andworks as a housekeeper at a senior living home. Her job requires her to work odd hours and does not offer her a proper eating schedule
According to the VALS model, under which lifestyle typology does Marta fall?
a. Survivors and sustainers
b. Belongers
c. Receivers
d. Achievers
A
Communication & Mass Media
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Which of the following advertising technique is also a lowest common denominator approach?
A) unique selling proposition B) positioning C) stealth D) infomercial
Communication & Mass Media
MaKesha explains a complex topic to her audience but also uses
humor to enliven her content. What is her purpose? a. To entertain b. To entertain and inform c. To inform d. To persuade and inspire e. To inform and persuade
Communication & Mass Media