Which of the following advertising technique is also a lowest common denominator approach?

A) unique selling proposition
B) positioning
C) stealth
D) infomercial

Answer: A

Communication & Mass Media

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Although radio stations get a discount, their purchase of music to play on the air is an important source of revenue for the recording industry

Indicate whether this statement is true or false.

Communication & Mass Media

If the members of a city council decide to get together to discuss the new garbage disposal laws to be implemented, what kind of a news story is it likely to be reported as?

a) Meeting b) Courtroom c) Speech d) Periodical

Communication & Mass Media