Which of the following advertising technique is also a lowest common denominator approach?
A) unique selling proposition
B) positioning
C) stealth
D) infomercial
Answer: A
Communication & Mass Media
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Although radio stations get a discount, their purchase of music to play on the air is an important source of revenue for the recording industry
Indicate whether this statement is true or false.
Communication & Mass Media
If the members of a city council decide to get together to discuss the new garbage disposal laws to be implemented, what kind of a news story is it likely to be reported as?
a) Meeting b) Courtroom c) Speech d) Periodical
Communication & Mass Media