Because a proposal is a(n) ________ document, it must not only provide information but also motivate your audience to act
B) persuasive
C) solicited
D) informative
E) noncompetitive
Answer: B
Explanation: B) In order to convince your audience to adopt your proposal, it must be persuasive.
Business
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When American Airlines decided to review new ideas aimed at first-class passengers on very long flights, like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV, their first step in the marketing research process
was to ________. A) develop the research plan B) define the problem and research objectives C) collect the information D) analyze the information E) make the decision
Business
Describe the steps of the buyer decision process
What will be an ideal response?
Business