When American Airlines decided to review new ideas aimed at first-class passengers on very long flights, like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV, their first step in the marketing research process
was to ________.
A) develop the research plan
B) define the problem and research objectives
C) collect the information
D) analyze the information
E) make the decision
B
Business
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Sears is:
Powerful -:-:-:-:-X-:-:-: Weak Unreliable -:-:-:-:-:-X-:-: Reliable The above scale is an example of a ________ scale. A) continuous rating B) Stapel C) semantic differential D) Likert
Business
Your friend tells you that ABC Mutual Fund can beat the market return and has less risk than the market. Is this possible?
A) In the short-run, yes. In the long-run, no. B) In the short-run, yes. In the long-run, yes. C) In the short-run, no. In the long-run, no. D) In the short-run, no. In the long-run, yes.
Business