Sears is:

Powerful -:-:-:-:-X-:-:-: Weak
Unreliable -:-:-:-:-:-X-:-: Reliable

The above scale is an example of a ________ scale.

A) continuous rating
B) Stapel
C) semantic differential
D) Likert

C

Business

You might also like to view...

All of the following appear in the numerator for the times interest earned ratio calculation, except:

A. Notes payable B. Net income C. Interest expense D. Tax expense

Business

________ time is the time necessary to prepare a promotional program prior to launching it

A) Sell-in B) Link C) Setup D) Lead E) Hold

Business